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Record U.S. Election Spending in 2024 Will Generate New AdTech Innovations

The 2024 election is expected to drive record ad revenue, with some estimates putting the total at over $10 billion. This would make the 2024 election the most expensive in US history, surpassing the 2020 election, which saw $9 billion in ad spending. Dave Dembowski of Operative covers how new technologies to effectively segment, deliver addressable ads, and increase digitalization of TV buying make it easier to target local markets and audiences and what complexities come with this.

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Synchronization vs. Latency - Which Matters More in Enterprise and Sports Streaming?

Chris Packard, Global Live Operations Lead at LinkedIn, discusses the role of interactivity in enterprise streaming, what the essential elements are of a successful user experience, and striking a realistic balance between ultra-low latency and synchronization, in this discussion with nanocosmos' Oliver Lietz and Help Me Stream's Tim Siglin from Streaming Media Connect 2024.

Netflix, Disney, and the State of Paid Subscription Sharing

At the end of 2023 when Netflix reported eye-popping profits from its widely publicized crackdown on subscription-sharing and the surcharge sharers would henceforth have to pay, concerns arose around the industry that other subscription streaming services from premium to niche would soon be following suit and restricting the common practice of subscription sharing with their user base. In this candid debate from February's Streaming Media Connect 2024, TVREV's Alan Wolk, ESHAP's Evan Shapiro, and Hub Entertainment Research's Jon Giegengack discuss who's cracking down and how much they're enforcing new restriction, and what if any benefit smaller-market services are likely to gain from following Netflix's lead.

Emerging Trends in CTV and Streaming Monetization

Google TV Senior Director of Engineering Shobana Radhakrishnan discusses ongoing shifts in M&E content consumption like the growth of CTV and streaming relative to traditional linear broadcast, the continued fragmentation of the streaming content market, and how the transition to more advertising-based monetization models will impact the overall revenue picture in 2024-26 in this clip from her Streaming Media Connect keynote.

How WebRTC Impacts Stream Resiliency for Contribution and Distribution

Strategizing for low-latency streaming at scale and choosing WebRTC or another protocol means juggling multiple priorities and assessing stream resiliency on both the contribution and distribution ends. Dolby.io's Ryan Jespersen and AWS's Evan Statton make the case for WebRTC in this clip from Streaming Media Connect.

Streaming Media Columns

All-in-One Streaming Tools Let You Do It All—But Should You?

Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all?

Live Sports Streaming and the Edison Tone Test

There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.

Effective K–12 Video Strategies

The revolutionary change over the past 10 years has made production technologies accessible to teachers and even students. And 4 years ago, of course, almost everyone was forced to rely on educational video to keep schools asfunctional as possible. Today, we can identify several use cases of teacher-produced educational video that are particularly effective.

Should We Trust Nielsen Math?

After reviewing Nielsen/Gracenote's 2023 State of Play report, Data-Driven Per­sonalization: The Future of Streaming Content Discovery, I found the numbers they cited to be very much on the creative side. I don't get a warm, fuzzy feeling when I think about their research.

Streaming Media Industry Whitepapers

Cloud Enabled Production: Leveraging the Cloud for Remote Production and Distribution

Matrox Video

Real-Time Streaming at Scale

Wowza

Nimble Streamer: Cost-Efficient Streaming Software

Nimble Streamer

The Definitive Guide to Understanding IP Addresses and VPNs and Implications for Businesses

digital element

Streaming Media Research

Live-Streaming Technology Trends 2023

Sponsored by: Softvelum

State of Streaming Autumn 2023

Sponsored by: Tulix

The State of Streaming Spring 2023

Sponsored By: Tulix

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant